Sunday, May 01, 2005

Drilling down the news 
A former PR man takes an X-ray to the news to reveal the corporate PR industry that leads it around.

"Suits make a corporate comeback," says the New York Times. Why does this sound familiar? Maybe because the suit was also back in February, September 2004, June 2004, March 2004, September 2003, November 2002, April 2002, and February 2002.

Why do the media keep running stories saying suits are back? Because PR firms tell them to. One of the most surprising things I discovered during my brief business career was the existence of the PR industry, lurking like a huge, quiet submarine beneath the news. Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.

He does a great job helping readers recognize the scam for what it is: Lazy reporters who don't get out enough and don't develop their own stories.

If everyone read the news this way, reporters would have to get a whole lot more proactive. And Microsoft's Hotmail home page would lose 90 percent of its content.

Via the Ombudsgod

Splash, out


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