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Tuesday, April 19, 2005

Why is Air America Failing? 
Brian Anderson, author of "Southpark Conservatives," dissects the enterprise here:

http://www.latimes.com/news/printedition/opinion/la-oe-anderson18apr18,1,6138915.story?coll=la-ap-topnews-headlines&ctrack=1&cset=true

(Sorry, this crap Mozilla browser won't support the hyperlink function)

Successful talk radio is conservative for three reasons:

•  Entertainment value. The top conservative hosts put on snazzy, frequently humorous shows. Kathleen Hall Jamieson, dean of the University of Pennsylvania's Annenberg School for Communication, observes: "The parody, the asides, the self-effacing humor, the bluster are all part of the packaging that makes the political message palatable." Besides, the triumph of political correctness on the left makes it hard for on-air liberals to lighten things up without offending anyone.

•  Fragmentation of the potential audience. Political consultant Dick Morris explains: "Large percentages of liberals are black and Hispanic, and they now have their own specialized entertainment radio outlets, which they aren't likely to leave for liberal talk radio." The potential audience for Air America or similar ventures is thus pretty small — white liberals, basically. And they've already got NPR.

•  Liberal bias in the old media. That's what birthed talk radio in the first place. People turn to it to help right the imbalance. Political scientist William Mayer, writing in the Public Interest, recently observed that liberals don't need talk radio because they've got the big three networks, most national and local daily newspapers and NPR.


To this I'll add another reason: Lack of talent. Rush Limbaugh, for example, is successful because he is more articulate by half than anyone else on the air, and laugh-out-loud funny. Of all the Air America people I've listened to, only J. Garofolo, Randi Rhodes, and Stewart Smalley (I can't remember his name now, for some reason) have any sort of warmth or presence on air. But for all her warmth and sweetness and self-effaceing charm, Ms. Rhodes's capacity for, er, complexity is a bit limited, and she has all the economics knowledge of a radio personality. That is, none.

The venomous Matt Malloy is an embarrassment to the station. Imagine all of the vitriol of Coulter without the humor and without the ironic touch. Ed Schultz is a good guy, and tries hard, and he's intellectually honest, but simply grates on the air.

Well, the guy who does the Armageddon spoofs in the morning is pretty funny, sometimes.

But Howard Stern is smarter and more skilled than any of them, and would be a much better advocate for their cause.

Overall, Air America just doesn't get it. It's got a tin ear.

Splash, out

Jason

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