Saturday, April 02, 2005
The courage gap
If anyone still has any doubt about the deficit of moral courage and commitment to freedom on the American Left, here's an interview with one of its standard bearers, Sy Hersh, in this week's "The Progressive"
Good. The expansion of freedom is a scary prospect for the Left. Let's reneg on all our commitments, and pull the rug out from under every brave Iraqi who ever took a risk on behalf of his country against terrorism and Ba'athism. Let's sell them down the river.
And the elections? Let those be the last in Iraq. Let those be the last in the Middle East.
The Left has flatlined. There are no longer any core functions. They have no moral cognizance. They have no higher-level ethical reasoning skills. What the Left once was died long ago. All they have is reflex now. The left is morally brain-dead.
They don't believe in taking a stand for the security of the only democracy in the Middle East until this year. They lifted not a finger to bring democracy to anywhere else. They don't even particularly believe in intervening to secure vital natural resources. "No blood for oil" has been a rallying cry for the ignorant for 15 years now.
They no longer believe in the advancement of freedom. They no longer believe that people everywhere should have a voice. They no longer believe in people power. They no longer believe in democracy, or the idea that freedom is worth risk or sacrifice. They abandoned Kennedy long ago.
Let the word go forth, from this time and place, that when the torch was passed to a new generation of American Leftists, they let it fizzle out. And then they tried to hide it under the bed and pretend that no torch was ever passed, anywhere.
They will pay no price, bear no burden, befriend no friends, and oppose no foe, in order to ensure the survival and success of liberty.
Splash, out
Jason
I'm worried about people who say Bush is lying. It's much more frightening that he's not lying, that he believes what he believes: that it's his mission to change the Middle East into a democracy. That's more unnerving...
...We'd be better off if the whole purpose of the adventure in Iraq was, say, to protect Israel or to protect the flow of oil to America and keep it at a reasonable price and try to get some more control. If it was about oil, going into Iraq, I guess, could have made sense. But at a certain point, when the insurgency began and we were in real trouble, there would have been some awareness that we were going to jeopardize the oil. And so there would have been someone who was realistic enough to say, we've got to cut our losses, let's talk to the insurgents and negotiate an end to the war. You understand that in 1965 during the Vietnam War anybody who said let's talk to the Viet Cong or the North Vietnamese would've been called crazy, just like anybody who says let's talk to the insurgents now would be called crazy.
Good. The expansion of freedom is a scary prospect for the Left. Let's reneg on all our commitments, and pull the rug out from under every brave Iraqi who ever took a risk on behalf of his country against terrorism and Ba'athism. Let's sell them down the river.
And the elections? Let those be the last in Iraq. Let those be the last in the Middle East.
The Left has flatlined. There are no longer any core functions. They have no moral cognizance. They have no higher-level ethical reasoning skills. What the Left once was died long ago. All they have is reflex now. The left is morally brain-dead.
They don't believe in taking a stand for the security of the only democracy in the Middle East until this year. They lifted not a finger to bring democracy to anywhere else. They don't even particularly believe in intervening to secure vital natural resources. "No blood for oil" has been a rallying cry for the ignorant for 15 years now.
They no longer believe in the advancement of freedom. They no longer believe that people everywhere should have a voice. They no longer believe in people power. They no longer believe in democracy, or the idea that freedom is worth risk or sacrifice. They abandoned Kennedy long ago.
Let the word go forth, from this time and place, that when the torch was passed to a new generation of American Leftists, they let it fizzle out. And then they tried to hide it under the bed and pretend that no torch was ever passed, anywhere.
They will pay no price, bear no burden, befriend no friends, and oppose no foe, in order to ensure the survival and success of liberty.
Splash, out
Jason
Comments:
That is not the point...they are not bankrupt. They are not brain dead...they just disagree. And propaganda aside...most Americans would if they new the truth.
Spreading Democracry and bringing freedom and liberty to people who ask for it is one thing. To Invade a country under the auspices of a terrorist threat that did not exist...a WMD threat that did not exist...and then changing the entire reason for the invasion midway to the concepts of spreading democracy is criminal.
There is no other way to say it. The truth is stranger than fiction. The Neo-Conservative power base really believes that the only way to defeat fanatical islam is democracy. And yet the facts are that the spread of Western Culture and Democracy are what fuels them.
The Bush administration should be held accountable for this. Paul Wolfowitz and company knew without a shadow of a doubt that there was not a single credible bit of intel on WMD or a serious link between Al Qeda and Iraq before the war. But they new the American people would not go to war for the conversion of Iraq to the 51st State of the US. So bring in the WMD and terrorist threat.
I appreciate your sevice Mr. Van Steenwyk. Trust me. On the ground, there is no greater duty an American soldier can have than to bring hope to people they see as not having any. But that is at ground level...at the World level...at the world level we got a big black eye on this one. Once again America is seen as a bully...and someone who will force you to do what they want.
This is evident by the fact that we are a Coalition of one...less than 15k worth of combat troops from any other countries combined...including our traditional allies. We cost Germany, Russia, and France billions in money owed to them by the Iraqi's when we invaded and replaced those contracts with Halliburton. That little fact never made it to the American people...on the rhetoric did. The fact is that we are terrible friends...taking money out of the mouhts of our allies.
We have no business changing the world in our image. The Middle Eastern countries resent it, our traditional allies resent it. And our government knows that...that is why they put on the propoganda at home and that is why all of the moderate's (of which the President was one when he ran for office) have been replaced and sent home. In a Neo-Conservative Administration there is no room for moderates or liberals. And some of the most capable leaders this country has ever seen were sent home because they disagreed with the Neo-Conservative agenda.
In 20 years the truth will come out...and at that time I hope and pray that America will finally understand the vast mistake this adventure of spreading Democracy and our culture to a world that doesn't want it, resents it, and is only further fueled in to their perspective about us...the vast mistake that this adventure was.
The cost you speak of was and is rather high. The resources we have spent both in American lives (our most valued) and in money was/is extreme. If the American people really knew the strategy being set for by the Bush Admistration...the strategy of spreading democracy as the only cure to the disease of Islam...they would not have supported this. We are not that kind of country Mr. Van Steenwyk. We have a live and let live concept. A fact known by the Bush administration...as evident by the propoganda, the lies, the sales pitch...and the eventual change of story mid stream. No sir...I am sorry but you are wrong.
The only benifit...and one I can gaurantee you was not a real strategy...but a very lucky occurence was that the world's terrorist went to Iraq to fight us in such large numbers. But they will learn from that mistake...and they will not likely make that one again. We lucked out there...thankfully.
CL
Spreading Democracry and bringing freedom and liberty to people who ask for it is one thing. To Invade a country under the auspices of a terrorist threat that did not exist...a WMD threat that did not exist...and then changing the entire reason for the invasion midway to the concepts of spreading democracy is criminal.
There is no other way to say it. The truth is stranger than fiction. The Neo-Conservative power base really believes that the only way to defeat fanatical islam is democracy. And yet the facts are that the spread of Western Culture and Democracy are what fuels them.
The Bush administration should be held accountable for this. Paul Wolfowitz and company knew without a shadow of a doubt that there was not a single credible bit of intel on WMD or a serious link between Al Qeda and Iraq before the war. But they new the American people would not go to war for the conversion of Iraq to the 51st State of the US. So bring in the WMD and terrorist threat.
I appreciate your sevice Mr. Van Steenwyk. Trust me. On the ground, there is no greater duty an American soldier can have than to bring hope to people they see as not having any. But that is at ground level...at the World level...at the world level we got a big black eye on this one. Once again America is seen as a bully...and someone who will force you to do what they want.
This is evident by the fact that we are a Coalition of one...less than 15k worth of combat troops from any other countries combined...including our traditional allies. We cost Germany, Russia, and France billions in money owed to them by the Iraqi's when we invaded and replaced those contracts with Halliburton. That little fact never made it to the American people...on the rhetoric did. The fact is that we are terrible friends...taking money out of the mouhts of our allies.
We have no business changing the world in our image. The Middle Eastern countries resent it, our traditional allies resent it. And our government knows that...that is why they put on the propoganda at home and that is why all of the moderate's (of which the President was one when he ran for office) have been replaced and sent home. In a Neo-Conservative Administration there is no room for moderates or liberals. And some of the most capable leaders this country has ever seen were sent home because they disagreed with the Neo-Conservative agenda.
In 20 years the truth will come out...and at that time I hope and pray that America will finally understand the vast mistake this adventure of spreading Democracy and our culture to a world that doesn't want it, resents it, and is only further fueled in to their perspective about us...the vast mistake that this adventure was.
The cost you speak of was and is rather high. The resources we have spent both in American lives (our most valued) and in money was/is extreme. If the American people really knew the strategy being set for by the Bush Admistration...the strategy of spreading democracy as the only cure to the disease of Islam...they would not have supported this. We are not that kind of country Mr. Van Steenwyk. We have a live and let live concept. A fact known by the Bush administration...as evident by the propoganda, the lies, the sales pitch...and the eventual change of story mid stream. No sir...I am sorry but you are wrong.
The only benifit...and one I can gaurantee you was not a real strategy...but a very lucky occurence was that the world's terrorist went to Iraq to fight us in such large numbers. But they will learn from that mistake...and they will not likely make that one again. We lucked out there...thankfully.
CL
Hmmm...
I see. So the Iraqi people don't want democracy.
Of course, you never bothered to ask them.
Did you sleep through the elections on 30 January or something?
Spreading democracy is not a mistake, and it never will be.
As for a connection to terrorism and whether the Administration knew "beyond a shadow of a doubt" in your unfortunate words, I encourage you to check your facts.
Zarqawi and Ansar Al-Islam both represented a connection to terror, as did Hussein's well-known funding of terror campaigns in Israel, as did his well-known terror campaigns within his own borders.
Further, Hussein did in fact keep several chemical 122mm rockets until the fall of 2002, and continued to pursue missile technology in violation of the 1991 cease fire agreement.
As to whether the Middle Eastern countries resent the spread of democracy, I suggest you ask the Lebanese about that.
You are missing the biggest boat of the decade.
I see. So the Iraqi people don't want democracy.
Of course, you never bothered to ask them.
Did you sleep through the elections on 30 January or something?
Spreading democracy is not a mistake, and it never will be.
As for a connection to terrorism and whether the Administration knew "beyond a shadow of a doubt" in your unfortunate words, I encourage you to check your facts.
Zarqawi and Ansar Al-Islam both represented a connection to terror, as did Hussein's well-known funding of terror campaigns in Israel, as did his well-known terror campaigns within his own borders.
Further, Hussein did in fact keep several chemical 122mm rockets until the fall of 2002, and continued to pursue missile technology in violation of the 1991 cease fire agreement.
As to whether the Middle Eastern countries resent the spread of democracy, I suggest you ask the Lebanese about that.
You are missing the biggest boat of the decade.
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How to Get Famous -- In only 90 Days!
by Joe Vitale
"I am indebted to the press of the United States for
almost every dollar which I possess..." -- P.T. Barnum,
1891
Charlie Stratton was a little boy who would not grow. He
was destined to be less than three feet tall.
His parents accepted the fact that he would never become
a full sized adult. The neighbors felt sorry for the nice
family and their midget. But no one saw an opportunity for
greatness. No one saw the potential for fame and fortune.
No one, that is, until one man came along in 1842 with an
eye for hidden possibilities. That man was P.T. Barnum.
Barnum taught the child to sing and dance. He taught him
to express himself, to accept how he looked, to feel good
about who he was. He also taught the boy how to charm and
entertain crowds. And he named the young prodigy a name
that still lives today: General Tom Thumb.
Years later, after Tom was rich and world famous, his
Connecticut neighbors would shake their heads and smile.
"We always thought little Charlie was a nice boy but not
very special," many said, "but we never knew he would
become a celebrity until Barnum took him and Barnumized
him."
P.T. Barnum took many people who were talented but
unknown and made them rich and famous. While Jenny Lind
was known as the greatest Swedish soprano in all of
Europe, few had any idea who she was in America. Yet
Barnum hired her, managed her, promoted her, and Jenny
Lind became so famous that 30,000 people met her ship
when it docked in New York in the mid 1800s. Again,
Barnum had practiced the art of "Barnumizing" someone.
And to prove that his techniques worked, when Lind
decided to save money and manage her own concerts
without Barnum's help, her crowds grew smaller. Lind
didn't get media attention. And she returned to Europe
without fanfare. Yet it was the same Jenny Lind that
the crowds had gone wild to see under Barnum's art!
That art is not lost today, of course. Throughout 1997
I smiled whenever I saw an article on the singer Jewel.
Here you have a woman barely out of her teens, with
only one CD released at the time, making front page
headlines and cover stories on national magazines.
Last I heard she had been hired to write her
autobiography (!) and was paid more than a million
dollars for it. Yet Jewel is barely an adult! How is
this happening? Clearly, Jewel is being Barnumized.
And that's how anyone can become famous today. You
need someone skilled in the art of Barnumizing. There
should be a latent talent or trait that can be
publicized, of course, but even that can be gotten
around. Richard Branson, the tycoon founder of many
businesses, including Virgin Records and Virgin
Airlines, Barnumizes himself by creating balloon
flights around the world. Whether he actually succeeds
at the trip doesn't matter. His events bring himself
international publicity. And he is not promoting any
talent except maybe the bold desire to be famous.
I've been personally fascinated by publicity and
publicists since I began researching P.T. Barnum a
few years ago. Here's a taste of some of the people
I've discovered:
* Harry Reichenbach was an audacious silent movies
publicist who made people famous in the early 1900s.
In fact, his incredible creative ideas helped stop
World War I.
* Edward L. Bernays helped make such stars as the
singer Caruso famous. And he got American women to
smoke with a publicity event he helped orchestrate
in 1929.
* And publicists today continue to Barnumize people
like chicken soup authors Mark Victor Hanson and
Jack Canfield. One reason Deepak Chopra remains a
bestselling author is the publicist behind him:
Arielle Ford.
But let's forget actors and actresses, authors and
speakers, singers and celebrities for a moment. What
about the average person? What about you? Can you be
Barnumized? Can you be made famous?
Without hesitation, I say yes. The secret is in
hiring a publicist who knows how to find or create a
news worthy subject out of you or something you do.
There isn't any one way to fame that fits for all
people. Sometimes all you need is one wild event to
draw attention to everything else you do:
* Barnum once showed a preposterous "Fejee Mermaid."
The curious half-monkey-half fish increased his
ticket sales 33%.
* In our own century a circus once displayed a
"Unicorn." While everyone knows unicorns aren't
real, ticket sales increased 55%. Again, the one
publicity stunt drew crowds to see everything else
being offered.
But you don't have to be wild and crazy to get
attention. In an article I wrote titled "Hidden
Selling," I talk about the various people who are
getting rich and famous by sponsoring events that
serve a good cause. Bill Phillips, for example, is
selling people on the idea of getting fit. He gives
away his book, and a video, and holds yearly
contests. He donates his money to the Make-A-Wish
Foundation. All of this is making Bill
internationally famous. How does he make any money?
He sells nutritional supplements. Back this fact is
"hidden." What Bill is doing is getting fame, and
then using that fame to make money. Very, very
smart.
One of the easiest ways to begin to seek fame is to
write a book. You still have to promote the book, of
course, but as an author you have an excuse to get
publicity. That's what Evel Knievel wanted when he
called me. He wanted me to help him write his life
story. He knew that a book could bring him more
fame. (I turned him down.) Many other people know
this fact, too, from Donald Trump to J. Paul Getty
to Madonna, and that's why they write (or hire
someone to write) books for them.
By now you've heard the quote from Andy Warhol that
in the future everyone will be famous for 15 minutes.
My belief is that if you create fame for yourself
that sticks, that fame will be a credential you can
bank on for the rest of your life.
Take Evel Knievel. His publicity stunts Barnumized
him in the 1970s. Yet we still know his name today,
thirty years later. He wedged his name into public
awareness through his fame tactics. And he's still
cashing in on his name. In fact, his name is so
strong that it has helped launch the career of
another daredevil: Evel's own son, Robbie Knievel.
Most people know the name Tom Thumb today, as well.
Why? The fame Barnum created for his little friend
still lives. Fame can do that for you, too. It can
become a lasting advertisement for who you and what
you do. From then on, everything you touch will get
automatic attention. Tom Thumb used to sell toys
and other products. So did Evel Knievel. As a
result of their fame, these otherwise mediocre
products sold. The products weren't important, it
was the name associated with the products. The more
famous the name, the more easily the products sold.
That's why Pepsi hires the latest hot stars to
appear in their commercials. Their fame brings
favorable attention to Pepsi.
But what if you can't afford a publicist? Easy.
What you have to do is become your own publicist
and Barnumize yourself.
Let me explain:
A year or so ago I wrote a news release that helped
make Jeff DeLong---barely 28 years old---wealthy.
The headline read:
50 Ways to Leave Your Lover (or anyone else);
Unusual cards don't greet, say Hit The Streets
Paul Krupin of the ImediaFax news bureau sent it
out by fax and email. As a result, Jeff did twenty
radio interviews the day his release hit. The
Associated Press picked up the story at least twice
and spread the word to the media nationally. The
number of times the story was reprinted is
impossible to tally. But as a direct result, Jeff's
website sales blasted to $20,000 a week.
(A week!)
What made his news release so successful?
1. There was news here.
I didn't have to dig too hard to see that Jeff's
greeting cards were newsworthy in and of themselves.
(You send his c-ya cards out when you *end*
relationships.) Too many people send out news
releases without any news. They are thinly disguised
ads. Editors hate ads. They want NEWS.
2. We tied it to current news.
Valentine's Day was right around the corner. While
Jeff didn't want to tie his release to that event,
I knew that doing so would cause the media to grab
his release. It helped make his news relevant.
Whenever you can tie your product or service to
existing news, you up the odds in being used by the
media.
3. We distributed the release to select media.
Paul Krupin hand picked a list of media contacts.
What you send out has to match the interests of
those receiving it. Don't send artillery news to
an anti-gun newspaper.
You can get publicity for virtually any product or
service. The media is desperate for news. Provide it
and they'll advertise your business. But how do you
find the right news angle? There are at least three
ways: (1) Have news, (2) invent news, or (3) tie
your business to current news.
Jeff's release was an example of one and three. (His
cards were news, and we tied it to Valentine's Day,
which was current news.) Here's an example of number
two: Inventing news.
When Barry Michaels in Australia hired me to write a
release for his clothing store, I had to hunt to
find the news angle. I talked to him and learned that
because he was getting bogus orders online, he
started calling virtually *everyone* who contacted
him. This turned out to be a breakthrough. Customers
were in awe that a retailer in Australia would call
them. Not only did Barry stop the bogus orders, but
he increased his sales with this extra personal
service. So I wrote a news release with this
headline:
Retailer Finds Way to Turn Bogus Orders Into Profit;
Australia teaches the globe how to make money online
As a result, the Investors Business Daily called him.
Since that is a national publication, Barry's news
release will turn into *thousands* of dollars in free
publicity. Very nice.
Finally, let me tell you what I did a few months ago.
In mid-June I bought a mermaid. Yes, a mermaid. P.T.
Barnum had one and I figured it would be cool if I
did, too. It turned out to be a disappointment and I
felt like an idiot for getting it. But then I saw a
publicity opportunity. So I wrote a news release
(using method number two) that began with this
headline:
Barnum Expert Suckered Into Buying "Real" Mermaid;
Discovers curiosity as powerful marketing tool
The response stunned me. The editor of the American
Legal Association's newsletter asked if they could
run the story. Radio hosts wanted to interview me.
An A&E Biography TV show on Barnum plugged my book,
causing my book to sell out overnight. Ah, I love
this!
The point is, news angles are everywhere. Start to
think like a reporter, get creative, and plug you
or your business *within* your story. It's the key
secret to getting rich and famous today----within
only 90 days---and with or without a mermaid!
by Joe Vitale
"I am indebted to the press of the United States for
almost every dollar which I possess..." -- P.T. Barnum,
1891
Charlie Stratton was a little boy who would not grow. He
was destined to be less than three feet tall.
His parents accepted the fact that he would never become
a full sized adult. The neighbors felt sorry for the nice
family and their midget. But no one saw an opportunity for
greatness. No one saw the potential for fame and fortune.
No one, that is, until one man came along in 1842 with an
eye for hidden possibilities. That man was P.T. Barnum.
Barnum taught the child to sing and dance. He taught him
to express himself, to accept how he looked, to feel good
about who he was. He also taught the boy how to charm and
entertain crowds. And he named the young prodigy a name
that still lives today: General Tom Thumb.
Years later, after Tom was rich and world famous, his
Connecticut neighbors would shake their heads and smile.
"We always thought little Charlie was a nice boy but not
very special," many said, "but we never knew he would
become a celebrity until Barnum took him and Barnumized
him."
P.T. Barnum took many people who were talented but
unknown and made them rich and famous. While Jenny Lind
was known as the greatest Swedish soprano in all of
Europe, few had any idea who she was in America. Yet
Barnum hired her, managed her, promoted her, and Jenny
Lind became so famous that 30,000 people met her ship
when it docked in New York in the mid 1800s. Again,
Barnum had practiced the art of "Barnumizing" someone.
And to prove that his techniques worked, when Lind
decided to save money and manage her own concerts
without Barnum's help, her crowds grew smaller. Lind
didn't get media attention. And she returned to Europe
without fanfare. Yet it was the same Jenny Lind that
the crowds had gone wild to see under Barnum's art!
That art is not lost today, of course. Throughout 1997
I smiled whenever I saw an article on the singer Jewel.
Here you have a woman barely out of her teens, with
only one CD released at the time, making front page
headlines and cover stories on national magazines.
Last I heard she had been hired to write her
autobiography (!) and was paid more than a million
dollars for it. Yet Jewel is barely an adult! How is
this happening? Clearly, Jewel is being Barnumized.
And that's how anyone can become famous today. You
need someone skilled in the art of Barnumizing. There
should be a latent talent or trait that can be
publicized, of course, but even that can be gotten
around. Richard Branson, the tycoon founder of many
businesses, including Virgin Records and Virgin
Airlines, Barnumizes himself by creating balloon
flights around the world. Whether he actually succeeds
at the trip doesn't matter. His events bring himself
international publicity. And he is not promoting any
talent except maybe the bold desire to be famous.
I've been personally fascinated by publicity and
publicists since I began researching P.T. Barnum a
few years ago. Here's a taste of some of the people
I've discovered:
* Harry Reichenbach was an audacious silent movies
publicist who made people famous in the early 1900s.
In fact, his incredible creative ideas helped stop
World War I.
* Edward L. Bernays helped make such stars as the
singer Caruso famous. And he got American women to
smoke with a publicity event he helped orchestrate
in 1929.
* And publicists today continue to Barnumize people
like chicken soup authors Mark Victor Hanson and
Jack Canfield. One reason Deepak Chopra remains a
bestselling author is the publicist behind him:
Arielle Ford.
But let's forget actors and actresses, authors and
speakers, singers and celebrities for a moment. What
about the average person? What about you? Can you be
Barnumized? Can you be made famous?
Without hesitation, I say yes. The secret is in
hiring a publicist who knows how to find or create a
news worthy subject out of you or something you do.
There isn't any one way to fame that fits for all
people. Sometimes all you need is one wild event to
draw attention to everything else you do:
* Barnum once showed a preposterous "Fejee Mermaid."
The curious half-monkey-half fish increased his
ticket sales 33%.
* In our own century a circus once displayed a
"Unicorn." While everyone knows unicorns aren't
real, ticket sales increased 55%. Again, the one
publicity stunt drew crowds to see everything else
being offered.
But you don't have to be wild and crazy to get
attention. In an article I wrote titled "Hidden
Selling," I talk about the various people who are
getting rich and famous by sponsoring events that
serve a good cause. Bill Phillips, for example, is
selling people on the idea of getting fit. He gives
away his book, and a video, and holds yearly
contests. He donates his money to the Make-A-Wish
Foundation. All of this is making Bill
internationally famous. How does he make any money?
He sells nutritional supplements. Back this fact is
"hidden." What Bill is doing is getting fame, and
then using that fame to make money. Very, very
smart.
One of the easiest ways to begin to seek fame is to
write a book. You still have to promote the book, of
course, but as an author you have an excuse to get
publicity. That's what Evel Knievel wanted when he
called me. He wanted me to help him write his life
story. He knew that a book could bring him more
fame. (I turned him down.) Many other people know
this fact, too, from Donald Trump to J. Paul Getty
to Madonna, and that's why they write (or hire
someone to write) books for them.
By now you've heard the quote from Andy Warhol that
in the future everyone will be famous for 15 minutes.
My belief is that if you create fame for yourself
that sticks, that fame will be a credential you can
bank on for the rest of your life.
Take Evel Knievel. His publicity stunts Barnumized
him in the 1970s. Yet we still know his name today,
thirty years later. He wedged his name into public
awareness through his fame tactics. And he's still
cashing in on his name. In fact, his name is so
strong that it has helped launch the career of
another daredevil: Evel's own son, Robbie Knievel.
Most people know the name Tom Thumb today, as well.
Why? The fame Barnum created for his little friend
still lives. Fame can do that for you, too. It can
become a lasting advertisement for who you and what
you do. From then on, everything you touch will get
automatic attention. Tom Thumb used to sell toys
and other products. So did Evel Knievel. As a
result of their fame, these otherwise mediocre
products sold. The products weren't important, it
was the name associated with the products. The more
famous the name, the more easily the products sold.
That's why Pepsi hires the latest hot stars to
appear in their commercials. Their fame brings
favorable attention to Pepsi.
But what if you can't afford a publicist? Easy.
What you have to do is become your own publicist
and Barnumize yourself.
Let me explain:
A year or so ago I wrote a news release that helped
make Jeff DeLong---barely 28 years old---wealthy.
The headline read:
50 Ways to Leave Your Lover (or anyone else);
Unusual cards don't greet, say Hit The Streets
Paul Krupin of the ImediaFax news bureau sent it
out by fax and email. As a result, Jeff did twenty
radio interviews the day his release hit. The
Associated Press picked up the story at least twice
and spread the word to the media nationally. The
number of times the story was reprinted is
impossible to tally. But as a direct result, Jeff's
website sales blasted to $20,000 a week.
(A week!)
What made his news release so successful?
1. There was news here.
I didn't have to dig too hard to see that Jeff's
greeting cards were newsworthy in and of themselves.
(You send his c-ya cards out when you *end*
relationships.) Too many people send out news
releases without any news. They are thinly disguised
ads. Editors hate ads. They want NEWS.
2. We tied it to current news.
Valentine's Day was right around the corner. While
Jeff didn't want to tie his release to that event,
I knew that doing so would cause the media to grab
his release. It helped make his news relevant.
Whenever you can tie your product or service to
existing news, you up the odds in being used by the
media.
3. We distributed the release to select media.
Paul Krupin hand picked a list of media contacts.
What you send out has to match the interests of
those receiving it. Don't send artillery news to
an anti-gun newspaper.
You can get publicity for virtually any product or
service. The media is desperate for news. Provide it
and they'll advertise your business. But how do you
find the right news angle? There are at least three
ways: (1) Have news, (2) invent news, or (3) tie
your business to current news.
Jeff's release was an example of one and three. (His
cards were news, and we tied it to Valentine's Day,
which was current news.) Here's an example of number
two: Inventing news.
When Barry Michaels in Australia hired me to write a
release for his clothing store, I had to hunt to
find the news angle. I talked to him and learned that
because he was getting bogus orders online, he
started calling virtually *everyone* who contacted
him. This turned out to be a breakthrough. Customers
were in awe that a retailer in Australia would call
them. Not only did Barry stop the bogus orders, but
he increased his sales with this extra personal
service. So I wrote a news release with this
headline:
Retailer Finds Way to Turn Bogus Orders Into Profit;
Australia teaches the globe how to make money online
As a result, the Investors Business Daily called him.
Since that is a national publication, Barry's news
release will turn into *thousands* of dollars in free
publicity. Very nice.
Finally, let me tell you what I did a few months ago.
In mid-June I bought a mermaid. Yes, a mermaid. P.T.
Barnum had one and I figured it would be cool if I
did, too. It turned out to be a disappointment and I
felt like an idiot for getting it. But then I saw a
publicity opportunity. So I wrote a news release
(using method number two) that began with this
headline:
Barnum Expert Suckered Into Buying "Real" Mermaid;
Discovers curiosity as powerful marketing tool
The response stunned me. The editor of the American
Legal Association's newsletter asked if they could
run the story. Radio hosts wanted to interview me.
An A&E Biography TV show on Barnum plugged my book,
causing my book to sell out overnight. Ah, I love
this!
The point is, news angles are everywhere. Start to
think like a reporter, get creative, and plug you
or your business *within* your story. It's the key
secret to getting rich and famous today----within
only 90 days---and with or without a mermaid!
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Adding delinquent payments and any foreclosure fees to the back end of the loan. This may include a permanent reduction in your interest rate.
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