Wednesday, June 16, 2004
60 Minutes: A Reader's Review
I didn't see 60 Minutes, so I can't comment directly about the show's treatment of the stop-loss issue.
But some of you guys can!
Here's a review of 60 Minutes' stop loss piece from a reader:
Actually, I trust the 60 Minutes crew more than a lot of news shows. The 60 Minutes II crew actually spent some quality time in Iraq, and did their best to get things straight--at some substantial risk to themselves I might add.
The pieces I did see, I thought were reasonable and fair, and while not always flattering, there was a lot that went on in Iraq which wasn't always flattering.
Yeah, you gotta keep an eye on them when it comes to disclosing their corporate relationship with publishing houses, when they interview prominent book authors. But overall, I don't have a bone to pick with 60 Minutes for their past coverage.
In this case, though, if the Individual Ready Reserve topic never came up, it does not speak well of their producer's research. And yes, any veteran on the crew would be familiar with the IRR (although that doesn't mean they'd automatically think of it when considering stop-loss policies.)
I can guarantee you that they called military spokespeople, though, and the military PR offices should have injected IRR into the debate.
The Army's always had lousy PR, though.
We've always been culturally more interested in just getting the job done and coming home, rather than getting our name in lights.
But this is the media age. And poor PR negatively affects mission accomplishment. It's time to learn the art of counterspin, and begin to aggressively practice it.
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But some of you guys can!
Here's a review of 60 Minutes' stop loss piece from a reader:
Jason, I read your 'stop loss' post of June 2 with interest. It set me up perfectly for the news story about it on tonight's 60 Minutes.
Of course they documented how Draconian and unfair stop loss is. No surprise there. Because of the knowledge your post gave me, I waited with great anticipation to hear whether they'd even mention the soldiers' Individual Ready Reserve obligation...that these men are not having this sprung on them completely unawares. One could argue the army is using the regs in a way they never imagined, and there may be merit to the claim, but one can't exactly say it's forced slavery. You'll also not be surprised to hear the IRR was never mentioned. To watch the story, it sounds like the soldiers were all but taken hostage by the army as they packed their bags to leave.
Of course the leaked e-mail messages from within the army didn't help, nor did the way the army interacts with the media...but I firmly believe CBS approached this story with the 'angle' they wanted and merely fit the facts to that angle. They even interviewed Army Chief of Staff General Pete Schoomaker, and I'd bet my first-born the entirety of their interview with him played out very differently than the product they aired.
Actually, I trust the 60 Minutes crew more than a lot of news shows. The 60 Minutes II crew actually spent some quality time in Iraq, and did their best to get things straight--at some substantial risk to themselves I might add.
The pieces I did see, I thought were reasonable and fair, and while not always flattering, there was a lot that went on in Iraq which wasn't always flattering.
Yeah, you gotta keep an eye on them when it comes to disclosing their corporate relationship with publishing houses, when they interview prominent book authors. But overall, I don't have a bone to pick with 60 Minutes for their past coverage.
In this case, though, if the Individual Ready Reserve topic never came up, it does not speak well of their producer's research. And yes, any veteran on the crew would be familiar with the IRR (although that doesn't mean they'd automatically think of it when considering stop-loss policies.)
I can guarantee you that they called military spokespeople, though, and the military PR offices should have injected IRR into the debate.
The Army's always had lousy PR, though.
We've always been culturally more interested in just getting the job done and coming home, rather than getting our name in lights.
But this is the media age. And poor PR negatively affects mission accomplishment. It's time to learn the art of counterspin, and begin to aggressively practice it.
Splash, out
Jason
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